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View this LinkedIn Live discussion of the book Gap Selling by Keenan with Leslie Venetz & Will Aitken
Join Keenan, Will Aitken and myself for a #BusinessBookClub discussion about Gap Selling: Getting the Customer to Yes!
Do you want to read more in 2022, but struggle to make the time?
Join the #BusinessBookClub. Read all of the books or none [and just show up for the discussion]. Commit to learning and investing in yourself this year.
Register for additional sessions here: https://docs.google.com/forms/d/1QFDc-fN7lf04jgU_0I-Yz0UdcP9jCHOYOkjQFNKV1H8/edit
Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today’s frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers.
Today’s sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap Selling flips the script and creates salespeople with immense influence at every stage of the buying process, capable of impacting the sales metrics that matter
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